Skip Nav

Secondary Data


❶There are two possible ways to be taken when SD is not appropriate:

Video of the Day

Post navigation
New Marketing Book
People Are Reading

Data collected by governments and other institutes is usually very extensive and covers a large spectrum of issues. An organization can filter that data and consider only parts which they are targeting. Data collected from secondary sources gives an idea to organization about effectiveness of primary research. From secondary data one can form hypothesis and can evaluate the cost and efforts required to conduct own surveys.

One can also note down issues, which are not covered from secondary research and, need to be addressed through primary research. Secondary Researcher needs to understand various parameters and assumptions that primary research had taken while collected information. A term may have different meaning for different people, example a term 'youth' used is ambiguous and one needs to find what is the assumed age taken by primary researcher. As we are not gathering our own information, first-hand, we are totally dependent on someone else's efforts.

Primary researcher may have been biased or may have used questionable methods to collect data; this can be pretty risky for secondary researchers to base their report on such data.

Information collected from books, historical surveys are usually not sync with the times and might have changed drastically. Thus making such information a foundation of research may be highly risky for the business or project. Extensiveness of such information is its benefit as well as drawback. Organization will not get answers to their specific issues through this data directly and one needs to 'mine' further into it to get relevant information. With companies competing in fast changing industries, an out-of-date research reports many have little or no relevance to the current market situation.

Wednesday, May 14, Introduction Secondary research can be described as the most widely used method for data collection. This process involves accessing information that is already gathered from either the originator or a distributor of primary research. Secondary research includes collecting information from third-party sources such as company websites, sales and accounting records, magazine articles and marketing research reports. It also includes any previously gathered information used by the marketer from any internal or external source.

Clarification of Research Question The use of secondary research may help the researcher to clarify the research question. Secondary research is often used prior to primary research to help clarify the research focus.

May Answer Research Question The use of secondary data collection is often used to help align the focus of large scale primary research. When focusing on secondary research, the researcher may realize that the exact information they were looking to uncover is already available through secondary sources. This would effectively eliminate the need and expense to carry out there own primary research. May Show Difficulties in Conducting Primary Research In many cases, the originators of secondary research include details of how the information was collected.

This may include information detailing the procedures used in data collection and difficulties encountered in conducting the primary research. Therefore, the detailed difficulties may persuade the researcher to decide that the potential information obtained is not worth the potential difficulties in conducting the research.

Conclusion In conclusion, the use of secondary research offers many significant advantages to the researcher. It is important for the researcher to identify, reduce, and manage the disadvantages that are accompanied by the use of secondary research.

Blog Archive

Main Topics

Privacy Policy

While secondary research is often valuable, it also has drawbacks that include: Quality of Researcher. As we will discuss, research conducted using primary methods are largely controlled by the marketer. However, this is not the case when it .

Privacy FAQs

The Advantages & Disadvantages of Secondary Research by Devra Gartenstein - Updated June 28, As a business owner, you do marketing research all day every day as you watch customers respond to products on your shelves and observe which times of day people are most likely to come into your store.

About Our Ads

Disadvantages of Secondary Market Research 1) Data Definitions: Secondary Researcher needs to understand various parameters and assumptions that primary research had taken while collected information. There are some disadvantages to using secondary research. The originators of the primary research are largely self-governed and controlled by the marketer. Therefore, the secondary research used must be scrutinized closely since the origins of the information may be questionable.

Cookie Info

Paper Topic: Advantages and Disadvantages of Secondary Data. Introduction. Secondary data is an important terminology used in research studies where the collected data is of two types that include the primary data and secondary data. Disadvantages. 1. Inappropriateness of the data. Data collected by oneself (primary data) is collected with a concrete idea in mind. Usually to answer a research question or just meet certain objectives. In this sense, secondary data sources may provide you with vast amount of information, but quantity is not synonymous of appropriateness.